You music lovers are gunna dig this. Say you’re cruising down the road, surfing the radio waves when all of the sudden you get hit by this massive bass line that nearly shatters your windows, and a rhythmic wonderland fills your ears making you feel like you’re flying through space on the back of a galloping stallion while little ferries are prancing around in your head.

How did that happen? What in the world could cause such a sensation?

It was quite possibly REASON!!

WTF? Reason?

Reason is music software application software that has become a staple in the industry for creating beats of all kinds. It would normally take a warehouse to store all of the world’s best sounding instruments, processors, slim jims and rinky dinks – but now they can all be housed within one computer. Beethoven and Mozart would have the time of their lives using this program to create massively intricate compositions of the highest sound quality.

If you’re a music lover and have ever wanted to thank the person who created that amazing beat…why don’t you start by thanking Propellerhead - the people who created that amazing software called Reason.

Check out out super limited edition(only 100 printed) shirt we made for Propellerhead, showing how Reason can turn you into an evil beat-making genius. Buy the limited edition shirt now.

Still confused about what the Reason software application actually does? Maybe this will shed some light…or…umm…sound…on the matter.